Hess, Jeff; Story, John - In: Journal of Consumer Marketing 22 (2005) 6, pp. 313-322
connections which are, in turn, driven by trust and satisfaction. Design/methodology/approach – A model is proposed to define … relationship constructs better within marketing practice and to evaluate the relationships between these constructs. Structural … trust, but primarily contributes to functional connections. Personal connections, on the other hand, stem from trust. The …