(non-favored) disadvantaged customers perceive fairness in retailers’ marketing tactics. Design/methodology/approach – A … relationships. Service and marketing communications concern the advantaged customers most, while pricing is the most important … consequences for retail management and consumer marketing. Originality/value – Contributions are made to the literatures on CRM and …

connections which are, in turn, driven by trust and satisfaction. Design/methodology/approach – A model is proposed to define … relationship constructs better within marketing practice and to evaluate the relationships between these constructs. Structural … trust, but primarily contributes to functional connections. Personal connections, on the other hand, stem from trust. The …

definition and recognition, organic food consumers' motivations, trust with regard to organic food, labeling and certification … implications – This study provides some insights to managers in terms of the market mix and target marketing of organic food niche …

Purpose – The objective of this paper is to investigate if marketing and branding techniques can help establish green … products manufactured by greener companies, and they do not find the current product marketing particularly relevant or … enough to green product marketing communication and suggests the greater use of marketing and brands to promote and sell …

take to insulate their brands in a climate of mistrust. Design/methodology/approach – Brand trust has been studied … extensively on a micro level to assess a wide variety of influences that impact trust and the effective actions managers can take … to increase trust. There are macro trends, however, that have resulted in a climate of general mistrust by consumers of …