Factors such as retirement and declining health may trigger older Americans to move into retirement housing. Most mature consumers make this decision in consultation with their family. Understanding the timing and decision‐making process is necessary to properly position and promote retirement...

Purpose – To investigate consumer innovativeness (CI) from a hierarchical perspective and examine the simultaneous impacts of hierarchical perspective of CI and perceived risk on new product adoption. Design/methodology/approach – An extended innovativeness and perceived risk model was...

Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings. Design/methodology/approach The data for this study were collected from a sample of 248 respondents who participated in an experiment with a 2 × 2 ×...

Purpose Migration shapes our societies, values, markets, consumption and even the notion of self. The purpose of this paper is to investigate the effect of migration in the perception-of-self and if differences in the perception-of-self influence the perception of brands from the immigrants’...