Wang, Fang; Zhang, Hongxia; Zang, Hengjia; Ouyang, Ming - In: Journal of Consumer Marketing 22 (2005) 6, pp. 340-351
Purpose – To analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software companies understand the software piracy issue in China and design anti‐piracy strategies....