customization of an apparel product. Design/methodology/approach – Based on previous literature, this study established hypotheses … to compare US and Taiwan college students for their acceptance of online apparel customization. Hypotheses were tested by … US and Taiwanese respondents in the acceptance of online apparel customization. Research limitations/implications – This …

levels of product attributes, most marketers do not know the amount of value that is directly attributable to their e-customization … strategies. This study aims to offer an in-depth investigation of consumers' value perceptions of e-customization and their … relationship with perceived sufficiency of information and cognitive cost. The context effects on value perception in e-customization …

marketing activities in many organizations. Examines gender differences in satisfaction and loyalty as influenced by the passage …

Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In … response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing … consumer loyalty and subsequent purchase behavior. A field experiment was conducted on 240 customers of a theater subscription …

Purpose – The purpose of this paper is to examine the antecedents of online loyalty and disloyalty in search engine … years old. Findings – The attitude towards computers is not influencing brand loyalty. The main predictors of brand loyalty … paper is contributing to the literature by understanding some of the key drivers of their loyalty and disloyalty.  …

Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty …. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should … seek to boost loyalty and maximize share of customer. Explores the various approaches to structuring customer loyalty …