The study of service innovation for digiservice on loyalty
Year of publication: |
2014
|
---|---|
Authors: | Wu, Chih-Wen |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 5, p. 819-824
|
Publisher: |
Elsevier |
Subject: | Technology leadership | Service leadership | Brand equity | Customization | Loyalty |
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