Purpose – Illegal downloading of music has become an inexorable and rampant activity particularly among college …. Other results indicate that respondents believe that their peers are more prone to stealing music and downloading MP3s …

to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude … toward the advertising music (A am ) and relating A am 's components to advertising goals. It also aims to propose that A am … an integrative review of the relevant literatures in the psychology of music, consumer marketing, and advertising to …

Purpose – The purpose of this paper is to provide a model of consumer response to music in broadcast commercials …) that affect a consumer's attitude toward the advertising music (A am ). Design/methodology/approach – The paper takes the … form of an integrative review of the relevant literatures from the psychology of music, marketing, and advertising …

Discusses the use of hit music, parodies of hit music, and originally scored music for products advertised in … television commercials. Examines the results of a study undertaken to determine the role of music as a memory factor. Summarizes … that music created specifically for a product is a more effective retrieval cue than a parody, which is in turn more …

Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers …. Concludes that choosing to play store music solely to satisfy customers′ preferences may not be the optimal approach; instead … music should be varied across areas of a store that appeal to different‐aged customers.  …

, radio jingles and commercial music. Design/methodology/approach – A two-step confirmatory factor analysis followed by … discriminates reactions to music as evidenced by the three component conceptualization of musical intelligence. Originality …