The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success
Year of publication: |
2015
|
---|---|
Authors: | Nunes, Joseph C. ; Ordanini, Andrea ; Valsesia, Francesca |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 2, p. 187-199
|
Subject: | Processing fluency | Lexical fluency | Repetition | Music | Lyrics | Aesthetic goods |
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