Al Ganideh, Saeb Farhan; Elahee, Mohammad Niamat - In: Journal of Consumer Marketing 35 (2018) 4, pp. 451-462
Purpose: This paper aims to examine the causes and consequences of animosity that Sunni Arabs may harbor against Iran and Turkey – two regional powers and key players in the Middle East. Design/methodology/approach: Using Jordanians as proxy for Sunni Arab consumers, data were collected from...