marketing activities in many organizations. Examines gender differences in satisfaction and loyalty as influenced by the passage …

Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty …. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should … seek to boost loyalty and maximize share of customer. Explores the various approaches to structuring customer loyalty …

Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In … response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing … consumer loyalty and subsequent purchase behavior. A field experiment was conducted on 240 customers of a theater subscription …