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Urban legends: diffusion processes and the exchange of resources
Todd Donavan, D.; Mowen, John C.; Chakraborty, Goutam - In: Journal of Consumer Marketing 18 (2001) 6, pp. 521-533
In this research urban legends are viewed as diffusing through the consumer environment as part of a resource exchange process. Using the 3M model to develop categories of analysis, a content analysis of 100 urban legends was conducted. Three categories of variables were coded: the resource...
Persistent link: https://www.econbiz.de/10014848272
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Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
Prendergast, Gerard; Wong, Claire - In: Journal of Consumer Marketing 20 (2003) 2, pp. 157-169
concepts of buying roles, conspicuous consumption/social consumption motivation, and materialism. A survey of 134 mothers who … apparel and social consumption motivation was not significant. However, interviewees who spent more on luxury clothing brands …
Persistent link: https://www.econbiz.de/10014848322
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Developmental relationship marketing (connecting messages with mind: an empathetic marketing system)
Wolfe, David B. - In: Journal of Consumer Marketing 15 (1998) 5, pp. 449-467
Reviews the evolution of marketing to date. Discusses the different stages of transaction marketing and relationship marketing. Goes on to discuss a new marketing system called developmental relationship marketing. The system integrates concepts and approaches used in both transaction marketing...
Persistent link: https://www.econbiz.de/10014849217
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Non‐functional motives for online shoppers: why we click
Parsons, Andrew G. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 380-392
well Tauber’s motives describe their motivation for Internet shopping. Projective technique is used in the second study, in …
Persistent link: https://www.econbiz.de/10014848295
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An empirical examination of automobile lease vs finance motivational processes
Trocchia, Philip J.; Beatty, Sharon E. - In: Journal of Consumer Marketing 20 (2003) 1, pp. 28-43
This research study explores the growing phenomenon of consumption without ownership by addressing individuals’ motivations for leasing, rather than financing, products. A two‐phase study was conducted in the retail automotive industry in order to ascertain motives for consumer leasing. It...
Persistent link: https://www.econbiz.de/10014848312
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Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Le Serre, Delphine; Weber, Karin; Legohérel, Patrick; … - In: Journal of Consumer Marketing 34 (2017) 5, pp. 455-466
Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a...
Persistent link: https://www.econbiz.de/10014849865
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Buying organic – decision-making heuristics and empirical evidence from Germany
Moser, Andrea K. - In: Journal of Consumer Marketing 33 (2016) 7, pp. 552-561
Purpose Identifying the drivers that positively influence consumption of organic products is of utmost importance to reach consumers beyond the niche. Therefore, this study aims to propose an innovative framework which conceptualizes motivating beliefs and a simple decision-making heuristic as...
Persistent link: https://www.econbiz.de/10014850040
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The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng; Ho, Ying - In: Journal of Consumer Marketing 34 (2017) 2, pp. 147-155
progress level of goal pursuit and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were …
Persistent link: https://www.econbiz.de/10014850107
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Living by the numbers: understanding the “quantification effect”
Pettinico, George; Milne, George R. - In: Journal of Consumer Marketing 34 (2017) 4, pp. 281-291
Purpose This paper aims to establish if quantified self-data positively impact motivation in a goal pursuit across a … goal areas (fitness and carbon footprint reduction). Findings Self-quantification has a significant and positive impact on … anticipated motivation in both contexts studied. The mediated model provides insight into the psychological process underlying …
Persistent link: https://www.econbiz.de/10014850166
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Psychological Foundations of Marketing
In: Journal of Consumer Marketing 31 (2014) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10014850452