Similar Search Results

Memorable Customer Experiences: A Research Anthology

Aslanbay, Yonca - In: Journal of Consumer Marketing 28 (2011) 1, pp. 94-95

Persistent link: https://www.econbiz.de/10014848867

Do role models influence teenagers’ purchase intentions and behavior?

Martin, Craig A.; Bush, Alan J. - In: Journal of Consumer Marketing 17 (2000) 5, pp. 441-453

marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market. …

Persistent link: https://www.econbiz.de/10014848238

Fashion orientation, credit card use, and compulsive buying

Park, Hye‐Jung; Davis Burns, Leslie - In: Journal of Consumer Marketing 22 (2005) 3, pp. 135-141

fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of … – The results of this study showed that fashion interest significantly influenced compulsive buying directly and also … explore the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive …

Persistent link: https://www.econbiz.de/10014848452

Fad or Trend? How to Distinguish Them and Capitalize on Them

Letscher, Martin G. - In: Journal of Consumer Marketing 7 (1990) 2, pp. 21-26

, capability of being modified, and the lead group for new developments, using case examples from fashion and technology to …

Persistent link: https://www.econbiz.de/10014849474

Reputation Marketing: Building and Sustaining Your Organization’s Greatest Asset, 1st ed.

Burke, Susan E. - In: Journal of Consumer Marketing 20 (2003) 1, pp. 68-71

Persistent link: https://www.econbiz.de/10014848316

Understanding the new bases for global market segmentation

Hassan, Salah S.; Craft, Stephen; Kortam, Wael - In: Journal of Consumer Marketing 20 (2003) 5, pp. 446-462

This study introduces a hybrid approach to segmentation of global markets. It examines an integrated inventory of macro‐ and micro‐bases associated with segmentation of world markets. The paper calls for a universal perspective on market segmentation to aid global marketers in identifying...

Persistent link: https://www.econbiz.de/10014848344

Linking global market segmentation decisions with strategic positioning options

Hassan, Salah S.; Craft, Stephen H. - In: Journal of Consumer Marketing 22 (2005) 2, pp. 81-89

have various strategic marketing implications for firms; including cost efficiencies, opportunities to transfer products …

Persistent link: https://www.econbiz.de/10014848446

Creating Passion Brands – Why It's Time to Lead from the Heart

Fitzmaurice, Julie - In: Journal of Consumer Marketing 23 (2006) 1, pp. 51-52

Persistent link: https://www.econbiz.de/10014848514

Life is not a shopping cart: three keys to building brands and improving customer loyalty

Pearson, Bryan - In: Journal of Consumer Marketing 23 (2006) 7, pp. 385-386

Purpose – With the average consumer receiving six million marketing messages each year, it is increasingly difficult … by six million marketing messages each year, marketers can still take steps to keep their customers loyal. The paper …

Persistent link: https://www.econbiz.de/10014848557

Segmenting customer‐brand relations: beyond the personal relationship metaphor

Story, John; Hess, Jeff - In: Journal of Consumer Marketing 23 (2006) 7, pp. 406-413

Purpose – The purpose of this paper is to propose and test segmentation of multi‐dimensional customer‐brand relationships as a superior method of defining, understanding, and predicting customer loyalty behaviors. Design/methodology/approach – A method of segmenting customer‐brand...

Persistent link: https://www.econbiz.de/10014848560

1
2
3
4
5
6
7
8
9
10
Next
Last