Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour …

This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children …’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad …) and 12–13 year old (N = 57) girls and boys confirm the presence of the physical attractiveness stereotype in children. The …

The literature on the factors influencing children’s consumption behaviour is vast; however, gender …-specific consumption behaviour and the determinants driving these discriminative decisions are largely unknown. This article contributes … children. Study subjects included pupils, their parents, teachers, and other school personnel. The results of the multilevel …