A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour
Year of publication: |
2014
|
---|---|
Authors: | Büttner, Oliver ; Florack, Arnd ; Serfas, Benjamin |
Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 37.2014, 2, p. 161-182
|
Publisher: |
Springer |
Subject: | Consumer behaviour | Children | Advertising | Self-control | Dual-process models |
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