Liebig, Georg; Rommel, Jens - In: Journal of Consumer Policy 37 (2014) 3, pp. 423-435
Consumers around the world are burdened by large amounts of unaddressed junk mail. Attaching “No junk mail” stickers to mailboxes offers a simple solution for protecting against unwanted ads. Presumably, the use of such stickers can be increased if consumers deliberately decide either for or...