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Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining
Wongkitrungrueng, Apiradee
;
Hildebrand, Diogo
;
Sen, Sankar
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 447-465
Persistent link: https://www.econbiz.de/10012273482
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