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On the Usage of "Modified" Personality Trait Measures in Consumer Research.
Villani, Kathryn E A; Wind, Yoram - In: Journal of Consumer Research 2 (1975) 3, pp. 223-28
Persistent link: https://www.econbiz.de/10005834523
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Preference of Relevant Others and Individual Choice Models.
Wind, Yoram - In: Journal of Consumer Research 3 (1976) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10005785463
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Organizational Psychographics and Innovativeness.
Robertson, Thomas S; Wind, Yoram - In: Journal of Consumer Research 7 (1980) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10005614114