Planning product line strategy : a matrix approach
Yoram Wind; Henry J. Claycamp
| Year of publication: |
1980
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|---|---|
| Authors: | Wind, Yoram ; Claycamp, Henry J. |
| Published in: |
Marketing management and strategy : a reader. - Englewood Cliffs, N.J. : Prentice-Hall, ISBN 0-13-558122-2. - 1980, p. 195-203
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 40.1976, [1] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003012608