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Journal of Consumer Research
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Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.
Koslow, Scott
;
Shamdasani, Prem N
;
Touchstone, Ellen E
- In:
Journal of Consumer Research
20
(
1994
)
4
,
pp. 575-85
Persistent link: https://www.econbiz.de/10005785287
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