Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.
Year of publication: |
1994
|
---|---|
Authors: | Koslow, Scott ; Shamdasani, Prem N ; Touchstone, Ellen E |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 20.1994, 4, p. 575-85
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
Similar items by person
-
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
Koslow, Scott, (2003)
-
O'Connor, Huw, (2016)
-
Tevi, Alexander, (2019)
- More ...