Showing 1 - 2 of 2
Advertising is commonly presented in the context of media articles or programs that are intended to engage the consumer. An important aspect of this engagement is media transportation, where a person not only attends to information but also is absorbed into the narrative flow of a story in a...
Persistent link: https://www.econbiz.de/10005739073
Persistent link: https://www.econbiz.de/10005613981