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Fraser, Cynthia
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Journal of Consumer Research
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Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities.
Fraser, Cynthia
;
Bradford, John W
- In:
Journal of Consumer Research
10
(
1983
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10005834755
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Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints.
Fraser, Cynthia
;
Hite, Robert E
;
Sauer, Paul L
- In:
Journal of Consumer Research
15
(
1988
)
2
,
pp. 284-87
Persistent link: https://www.econbiz.de/10005834704
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