Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints.
Year of publication: |
1988
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Authors: | Fraser, Cynthia ; Hite, Robert E ; Sauer, Paul L |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1988, 2, p. 284-87
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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