Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of Consumer Research 35 (2009) 5, pp. 864-876
This article presents the results of a meta-analysis of empirical findings associated with the relationship between objective knowledge (OK; i.e., accurate stored information that consumers possess) and subjective knowledge (SK; i.e., consumers' perceptions of their own knowledge). Results of...