Why consumers respond differently to absolute versus percentage descriptions of quantities
Year of publication: |
2012
|
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Authors: | Weathers, Danny ; Swain, Scott D. ; Carlson, Jay P. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 943-957
|
Subject: | Preisstreuung | Price dispersion | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Produktqualität | Product quality |
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