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~isPartOf:"Journal of East European management studies : JEEMS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management decision : MD"
~person:"Baumgarth, Carsten"
~subject:"Unternehmenskultur"
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Unternehmenskultur
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Baumgarth, Carsten
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Journal of East European management studies : JEEMS
Journal of business research : JBR
Management decision : MD
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
European journal of marketing : EJM
1
Kultur- und Museumsmanagement
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
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ECONIS (ZBW)
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Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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