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~isPartOf:"Journal of East European management studies : JEEMS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management decision : MD"
~person:"Podnar, Klement"
~subject:"Unternehmenskultur"
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Unternehmenskultur
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Podnar, Klement
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Journal of East European management studies : JEEMS
Journal of business research : JBR
Management decision : MD
European journal of marketing : EJM
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ECONIS (ZBW)
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Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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