Soman, Dilip; Liu, Maggie Wenjing - In: Journal of Economic Psychology 32 (2011) 3, pp. 307-316
This paper studies corrective strategies for the illusion of delayed incentives (Soman, 1998), the phenomena that money-for-effort transactions that are unattractive in the present appear attractive when they are in the future. This illusion occurs because future effort is discounted more...