Overchoice and Assortment Type: When and Why Variety Backfires
Year of publication: |
2005
|
---|---|
Authors: | Gourville, John T. ; Soman, Dilip |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 3, p. 382-395
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand assortments | brand choice | decision making | product policy | variety |
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