Posavac, Steven S.; Josko Brakus, J.; Cronley, Maria L.; … - In: Journal of Economic Psychology 30 (2009) 3, pp. 482-489
Research has consistently shown that the process of eliciting environmental values is fraught with potential pitfalls that can produce biased estimates. The present research focused on how to preclude one such pitfall, overvaluation of a focal environmental entity, in light of the psychological...