The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Year of publication: |
2013
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Authors: | Mathur, Pragya ; Jain, Shailendra Pratap ; Hsieh, Meng-hua ; Lindsey, Charles ; Maheswaran, Durairaj |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 122.2013, 2, p. 141-151
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Subject: | Message framing | Implicit theories | Prevention advocacy | Detection advocacy | Healthcare appeals | Gesundheitsvorsorge | Preventive care | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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