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God in the marketplace : Pentecostalism and marketing ritualization among Black Africans in the UK

Ojo, Sanya; Nwankwo, Sonny - In: Journal of Enterprising Communities: People and Places … 14 (2020) 3, pp. 349-372

Purpose: This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the...

Persistent link: https://www.econbiz.de/10012277491

Imagining Africa in the global economy

Nwankwo, Sonny - In: Thunderbird international business review 53 (2011) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10008825616

Foreign direct investment : technology gap effects on international business capabilities of sub-Saharan Africa

ElMawazini, Khaled; Nwankwo, Sonny - In: Thunderbird international business review 54 (2012) 4, pp. 457-467

Persistent link: https://www.econbiz.de/10009567031

Introduction: Renascent Africa : rescoping the landscape of international business

Nwankwo, Sonny - In: Thunderbird international business review 54 (2012) 4, pp. 405-409

Persistent link: https://www.econbiz.de/10009567039

Positioning strategies of foreign and indigenous firms in an African cultural milieu

Blankson, Charles; Iyer, Pramod; Owusu-Frimpong, Nana; … - In: Journal of business research : JBR 119 (2020), pp. 627-638

Persistent link: https://www.econbiz.de/10012417070

Renascent Africa: Rescoping the landscape of international business

Nwankwo, Sonny - In: Thunderbird international business review 54 (2012) 4, pp. 405-410

Persistent link: https://www.econbiz.de/10009986947

Foreign direct investment: Technology gap effects on international business capabilities of sub‐Saharan Africa

Elmawazini, Khaled; Nwankwo, Sonny - In: Thunderbird international business review 54 (2012) 4, pp. 457-468

Persistent link: https://www.econbiz.de/10009986951

Entrepreneurship among British Africans: moving forward by looking backward

Nwankwo, Sonny - In: Journal of Enterprising Communities: People and Places … 7 (2013) 2, pp. 136-154

Purpose – This paper aims to explore how the complex interrelationship between historical factors and socio‐economic contexts contributed in shaping the contemporary representation of African entrepreneurship in Britain. Using this prism, it highlights some of the critical developmental...

Persistent link: https://www.econbiz.de/10014857947