This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and...

This paper focuses on a biographical approach to entrepreneurial marketing research. Conventional research methodologies such as in-depth interview and questionnaires have a range of advantages, disadvantages and bias. Biographical research can result in the generation of longitudinal data which...