Chen, Xiaopeng; Man Au, Wai; Li, Kejing - In: Journal of Fashion Marketing and Management: An … 8 (2004) 2, pp. 154-165
The paper examines the purchase behaviour (performed by adults) in relation to children's wear in the 0‐14 age group. The importance of product attributes of children's wear was investigated. Data were gathered from both interviews and a questionnaire survey conducted in Zhengzhou, a large...