Needs and Need Recognition in Organisational Buying
Year of publication: |
1991
|
---|---|
Authors: | Grønhaug, Kjell ; Venkatesh, Alladi |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 25.1991, 2, p. 17-32
|
Publisher: |
MCB UP Ltd |
Subject: | Purchasing | Organizational decision making |
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