Showing 1 - 10 of 314
Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....
Persistent link: https://www.econbiz.de/10010881490
This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back,...
Persistent link: https://www.econbiz.de/10005798199
Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate†attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the...
Persistent link: https://www.econbiz.de/10008518923
Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This …, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh …
Persistent link: https://www.econbiz.de/10005454329
Vidalia onions and promotion expenditures generated by the Vidalia Onion Marketing Order. An error-components model is …This study evaluates the promotion and advertising impacts on the demand for scanned purchases of Vidalia onions and … estimates returns to promotion expenditures. The analysis uses supermarket scanner data collected from scanned purchases of …
Persistent link: https://www.econbiz.de/10005459445
The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age†beverages. To fill this research void, we provide a historical perspective on this market and gather information from a...
Persistent link: https://www.econbiz.de/10011186167
impacts of federal promotion programs on the foreign demand for U.S. almonds. Based on previous literature, a single …-equation framework was specified for estimation of the almond model. Based on promotion elasticities, impacts on almond export revenue … from promotion were evaluated. The marginal return per dollar to decreasing promotion expenditures for almonds was $47 …
Persistent link: https://www.econbiz.de/10005510860
Farm to institution (FTI) is a movement which aims to increase procurement of locally grown foods by institutions such as schools, colleges, hospitals, senior meal sites, and correctional facilities. FTI provides an opportunity for farmers by expanding their markets, for buyers by meeting demand...
Persistent link: https://www.econbiz.de/10011143084
This study evaluates the impact of corn used in ethenol production on livestock feed prices. Using graphical, correlation, and causality analyses and 3-month lead and lagged price series, the study forms and tests three main hypotheses: corn-based livestock feed prices are affected by crude oil...
Persistent link: https://www.econbiz.de/10010881471
The Marketing Order for California almonds was amended in 2007 to enhance food safety. Around 400-500 million pounds of …
Persistent link: https://www.econbiz.de/10010881476