This study evaluates the economic feasibility of establishing a packing house for the New Jersey Tomato Council Cooperative Association. Several scenarios were evaluated using a comprehensive firm-level, dynamic, stochastic, multiple-year, capital-budgeting computer model. Results indicate that...

The study presents a modified market analysis approach which could be very useful for those firms with limited available resources for that purpose.

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...

The demand for food away from home, food at home, and non-food items is investigated using a complete systems approach. Using the linear approximation of the dynamic version of the Almost Ideal Demand System, the results indicate that the share of total expenditure going to food away from home...

Retail food demand studies are becoming increasingly concerned with the role of nutrition and health, yet consumer perceptions and attitudes are often ignored. The purpose of this pilot study is to determine consumer perceptions involving nutrition levels for selected foods. The influence of...