Showing 1 - 10 of 208
Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities …
Persistent link: https://www.econbiz.de/10010917891
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927
, plus smaller package sizes. The findings could help both producers and retailers formulate better production and marketing …
Persistent link: https://www.econbiz.de/10010881479
This research uses survey research to identify the demographics and attributes of milk that affect the purchase decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in nutrition, :flavorful, a good value for the money, and...
Persistent link: https://www.econbiz.de/10010881489
Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....
Persistent link: https://www.econbiz.de/10010881490
With many dairies in the Southeast and all over the United States thinking about started their own bottling and processing plants to produce processed dairy products to sell either directly to consumers or through local market outlets, analysis of the feasibility of these operations must be...
Persistent link: https://www.econbiz.de/10010881496
marketing competencies and to understanding practices that lead to better business performance. However, the current body of …
Persistent link: https://www.econbiz.de/10010881498
Interest in locally grown foods has increased over the past few years. Tennessee currently has two state-funded programs promoting the consumption of Tennessee agricultural products by linking producers and consumers-Tennessee Farm Fresh and Pick Tennessee Products. Factors associated with fruit...
Persistent link: https://www.econbiz.de/10010881502
With increasing frequency consumer studies are supplementing demographic and price variables with responses to an extended set of Likert-scale questions to elicit information on consumer motivations and attitudes. Principal compo­nent analysis (PCA) is a statistical tool that reduces a large...
Persistent link: https://www.econbiz.de/10010881511
crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales …
Persistent link: https://www.econbiz.de/10010917861