Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are …

Purpose – The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in … CHARM Proceedings . Findings – The history of CHARM is described and Hollander's role in developing the conference is … highlighted. Originality/value – There is no written history of CHARM. This story is a major part of Hollander's legacy.  …

data sources including store financial records, family photographs, representative artifacts and ephemera, oral history …

Purpose – The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing …. Originality/value – There has been little written about teaching the history of marketing thought and to date no published account …

Purpose – The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels … situating them in historical perspective often using biographical details of the subject. Findings – In History of Labels …. Anyone doing research in marketing history should include this book on their reading list. Originality/value – In the context …

. Findings – Sales Devices throughout the Ages provides a fascinating journey through 4,000 years of selling history. Analysis of …

inextricably intertwined activities of studying and teaching marketing history. The secondary purpose is to encourage marketing … author personal development in the field of marketing history over 30 years. It discusses what the author learned, how he … learned, and how these lessons can be applied. Findings – The paper offers several findings: marketing history can be part of …

based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source … history literatures which have not as yet fully considered the use of state resources to promote domestic consumption …