Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; … - In: Journal of Hospitality and Tourism Insights 5 (2021) 2, pp. 377-393
Purpose: The word-of-mouth comments considered as the evaluation of a purchase experience have been widely discussed in the literature. Nevertheless, the study of online reviews pre-purchase stage remains limited. The purpose of this study is to analyze the variables that support word-of-mouth...