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Purpose – The purpose of this paper is to understand the relative importance of ICT (Information and Communication Technology) based features and services at conference centers and underlying dimensions which could impact their selection by meeting planners. Further, it tests the relationship...
Persistent link: https://www.econbiz.de/10014873967
Purpose – The purpose of this paper is twofold: to investigate the impact of franchisor support on quick service restaurant (QSR) users’ intranet acceptance; and to examine the technology acceptance model (TAM) to explain QSR users’ attitude toward the franchise intranet usage. Franchisors...
Persistent link: https://www.econbiz.de/10014874135