A cross-national comparison of consumer perceptions of service recovery
Year of publication: |
2008
|
---|---|
Authors: | Lee, Kyuho ; Khan, Mahmood A. ; Ko, Jae-youn |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 24.2008, 1, p. 1-16
|
Subject: | Dienstleistungsmarketing | Services marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | USA | United States | Südkorea | South Korea |
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