knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have … similar to them in terms of travel interests. These sites represent a form of eWOM recommendation; what is not clear is how … homophily were more valued than others. However, in some circumstances, subjects found eWOM more credible: when they wanted …

word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and … extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach A panel of 204 … analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were …

. Another purpose is to assess the impact of Facebook engagement on electronic word-of-mouth (eWOM), to better understand the …-engaged users positively affects the number of daily people talking about the page (eWOM). Moreover, the number of engaged users … within the hotel Facebook context. Increasing the number of engaged users improves the effectiveness of eWOM for a hotel …