Showing 1 - 7 of 7
[purchases, word of mouth (WOM) and referrals]. Originality/value This study develops and empirically tests a model that analyses …-transactional (customer WOM, referrals and feedback), in the context of STWs.  …
Persistent link: https://www.econbiz.de/10014874063
Purpose This paper aims to analyse whether the speed of Wi-Fi in hotels influences customer satisfaction with hotels and the implications of this for the provision of Wi-Fi by commercial and governmental bodies seeking to boost tourism. Design/methodology/approach Regression analysis on data...
Persistent link: https://www.econbiz.de/10014874022
Purpose This paper aims to explore textual patterns in ten years of electronic word-of-mouth communications amongst social media (SM) users of the Java Jazz Festival. Design/methodology/approach This study uses a data-scraping technique to gather user-generated content from Twitter. Word-cloud...
Persistent link: https://www.econbiz.de/10014874095
Purpose – This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited … knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have … similar to them in terms of travel interests. These sites represent a form of eWOM recommendation; what is not clear is how …
Persistent link: https://www.econbiz.de/10014874136
Purpose This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already existing five dimensions from the brand personality scale, denominated sustainability....
Persistent link: https://www.econbiz.de/10014874138
word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and … extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach A panel of 204 … analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were …
Persistent link: https://www.econbiz.de/10014874259
. Another purpose is to assess the impact of Facebook engagement on electronic word-of-mouth (eWOM), to better understand the …-engaged users positively affects the number of daily people talking about the page (eWOM). Moreover, the number of engaged users … within the hotel Facebook context. Increasing the number of engaged users improves the effectiveness of eWOM for a hotel …
Persistent link: https://www.econbiz.de/10014874263