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Understanding how customers engage with social tourism websites

Bravo, Rafael; Catalán, Sara; Pina, José M. - In: Journal of Hospitality and Tourism Technology 12 (2021) 1, pp. 141-154

[purchases, word of mouth (WOM) and referrals]. Originality/value This study develops and empirically tests a model that analyses …-transactional (customer WOM, referrals and feedback), in the context of STWs. …

Persistent link: https://www.econbiz.de/10014874063

“Seriously, Australia, why are you so stingy with Wi-Fi?”: customer satisfaction with Wi-Fi speed in Australian hotels and lessons for public Wi-Fi provision

Grechyn, Viktor; McShane, Ian - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 730-744

Purpose This paper aims to analyse whether the speed of Wi-Fi in hotels influences customer satisfaction with hotels and the implications of this for the provision of Wi-Fi by commercial and governmental bodies seeking to boost tourism. Design/methodology/approach Regression analysis on data...

Persistent link: https://www.econbiz.de/10014874022

Mining and exploring electronic word-of-mouth from Twitter: case of the Java Jazz Festival

Saragih, Harriman Samuel - In: Journal of Hospitality and Tourism Technology 12 (2021) 2, pp. 341-354

Purpose This paper aims to explore textual patterns in ten years of electronic word-of-mouth communications amongst social media (SM) users of the Java Jazz Festival. Design/methodology/approach This study uses a data-scraping technique to gather user-generated content from Twitter. Word-cloud...

Persistent link: https://www.econbiz.de/10014874095

Friends and fellow travelers: comparative influence of review sites and friends on hotel choice

Duffy, Andrew - In: Journal of Hospitality and Tourism Technology 6 (2015) 2, pp. 127-144

Purpose – This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited … knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have … similar to them in terms of travel interests. These sites represent a form of eWOM recommendation; what is not clear is how …

Persistent link: https://www.econbiz.de/10014874136

Discovering the sustainable hotel brand personality on TripAdvisor

Paiva Neto, Aureo; Lopes da Silva, Elaine Aparecida; … - In: Journal of Hospitality and Tourism Technology 11 (2020) 2, pp. 241-254

Purpose This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already existing five dimensions from the brand personality scale, denominated sustainability....

Persistent link: https://www.econbiz.de/10014874138

Prosumer motivations for electronic word-of-mouth communication behaviors

Fine, Monica B.; Gironda, John; Petrescu, Maria - In: Journal of Hospitality and Tourism Technology 8 (2017) 2, pp. 280-295

word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and … extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach A panel of 204 … analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were …

Persistent link: https://www.econbiz.de/10014874259

The impact of engaged users on eWOM of hotel Facebook page

Wang, Chuhan (Renee); Kubickova, Marketa - In: Journal of Hospitality and Tourism Technology 8 (2017) 2, pp. 190-204

. Another purpose is to assess the impact of Facebook engagement on electronic word-of-mouth (eWOM), to better understand the …-engaged users positively affects the number of daily people talking about the page (eWOM). Moreover, the number of engaged users … within the hotel Facebook context. Increasing the number of engaged users improves the effectiveness of eWOM for a hotel …

Persistent link: https://www.econbiz.de/10014874263