Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy
Year of publication: |
2020
|
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Authors: | Ledikwe, Aobakwe ; Stiehler-Mulder, Beate ; Roberts-Lombard, Mornay |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 7.2020, 1, p. 1-22
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | product involvement | young adults | eWOM | WOM |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1817288 [DOI] 1774595540 [GVK] hdl:10419/244945 [Handle] RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1817288 [RePEc] |
Source: |
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Ledikwe, Aobakwe, (2020)
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Madadi, Rozbeh, (2023)
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