Purpose: The purpose of the study is to develop a structural and a predictive model of the future purchase behavior of the consumers from value, quality and satisfaction and also finding the role of consumer loyalty in the above-mentioned model. Design/methodology/approach: Based on survey and...

This e-book from the Journal of Indian Business Research attempts to bring together some insightful articles around the theme 'Indian Management and the Global Business' as an outcome of the second Pan-IIM World Management Conference organized by the Indian Institutes of Management in November...

Purpose – The purpose of this paper is to look back at the first year of publication of the Journal of Indian Business Research ( JIBR ) and to provide details of the current issue. Design/methodology/approach – It is time to look back at the first year of launch of the JIBR . After all, it...