Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi - In: Journal of Indian Business Research 9 (2017) 1, pp. 59-78
Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost and trust in this relationship has been explored....
