Antecedents to customer dependency in buyer-seller relationship : a BOP retailer investigation
Year of publication: |
June 2016
|
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Authors: | Koul, Surabhi ; Sinha, P. K. ; Mishra, Hari Govind |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 3, p. 610-629
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Subject: | BOP retailing | buyer seller relationship | customer dependence | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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