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Journal of Indian business research
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Organizations and markets in emerging economies
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Asia-Pacific journal of business administration
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of business-to-business marketing
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Integrated brand marketing and measuring returns
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International Marketing Review
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International journal of advertising : the review of marketing communications
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Journal of Indian Business Research
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Journal of current issues and research in advertising : JCIRA
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10009759368
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2
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10010147645
Saved in:
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