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~isPartOf:"Journal of Indian business research"
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Journal of Indian business research
Worldwide Hospitality and Tourism Themes
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Young consumers : insight and ideas for responsible marketers
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Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman
;
Pathak, Vivek Kumar
;
Siddiqui, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
Saved in:
2
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
Sharma, Anshuman
;
Fadahunsi, Akinola
;
Abbas, Haidar
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 125-149
Persistent link: https://www.econbiz.de/10013288091
Saved in:
3
Analysis of drivers for anti-food waste behaviour : TISM and MICMAC approach
Poonia, Archana
;
Sindhu, Shilpa
;
Arya, Vikas
;
Panghal, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 186-212
Persistent link: https://www.econbiz.de/10013288100
Saved in:
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