Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335
The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...